Learning through slogans and headlines : a critical analysis of the National Courtesy campaigns.

Learning through slogans and headlines : a critical analysis of the National Courtesy campaigns.

This study has two major objectives. The first is to find out if slogans used in campaigns, especially the National Courtesy Campaigns, are effective in communicating the objectives of the campaign to the target audience. Secondly, it gathers the opinions and ideas of four individuals through a s...

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Bibliographic Details
Main Author: Tasneem Mohamed Hussein Topiwala.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project (FYP)
Language:English
Published: 2009
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/14841

Internet

http://hdl.handle.net/10356/14841

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