Promoting Singapore women's Everest team.
This campaign involved the promotion of and the fundraising for the Singapore Women’s Everest Team (SWET), an all-women mountaineering team attempting to summit Mount Everest in May 2009. To raise awareness for the team and garner support for fundraising, promotional efforts involved the conceptual...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/14854 |
| _version_ | 1826116676330979328 |
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| author | Shalwa, Taib. Seet, Rachel Su Hui. Teo, Winson Weng Keong. |
| author2 | Karan, Kavita |
| author_facet | Karan, Kavita Shalwa, Taib. Seet, Rachel Su Hui. Teo, Winson Weng Keong. |
| author_sort | Shalwa, Taib. |
| collection | NTU |
| description | This campaign involved the promotion of and the fundraising for the Singapore
Women’s Everest Team (SWET), an all-women mountaineering team attempting to summit Mount Everest in May 2009. To raise awareness for the team and garner support for fundraising, promotional efforts involved the conceptualisation and execution of the following: the Marmot Mountain Festival and the Adopt-a-Metre Fundraising Campaign.
The Marmot Mountain Festival was organised to bring the Singapore mountaineering community together through an informal event in order to showcase the Singapore Women’s Everest Team. The festival also served as a launch event for the Adopt-a-Metre Fundraising Campaign. This online fundraiser sought to provide a platform to involve supporters in the team’s fundraising efforts. Every metre of the 8850m of Mount Everest was put up for adoption on eBay and adopters received incentives and treats as well as adoption certificates for their contribution.
Promotional efforts were focused online with the support of online auctioneer eBay as well as several sponsors and partners of SWET. Throughout the entire campaign period, constant dissemination of campaign messages to the target audience and pitching to the media provided constant visibility for the team and the campaign. The campaign’s success was evident – Marmot Mountain Festival was a sold out event while the Adopt-a-Metre campaign attracted not only Singapore supporters but also international adopters. |
| first_indexed | 2024-10-01T04:15:17Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/14854 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:15:17Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/148542019-12-10T11:08:23Z Promoting Singapore women's Everest team. Shalwa, Taib. Seet, Rachel Su Hui. Teo, Winson Weng Keong. Karan, Kavita Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication This campaign involved the promotion of and the fundraising for the Singapore Women’s Everest Team (SWET), an all-women mountaineering team attempting to summit Mount Everest in May 2009. To raise awareness for the team and garner support for fundraising, promotional efforts involved the conceptualisation and execution of the following: the Marmot Mountain Festival and the Adopt-a-Metre Fundraising Campaign. The Marmot Mountain Festival was organised to bring the Singapore mountaineering community together through an informal event in order to showcase the Singapore Women’s Everest Team. The festival also served as a launch event for the Adopt-a-Metre Fundraising Campaign. This online fundraiser sought to provide a platform to involve supporters in the team’s fundraising efforts. Every metre of the 8850m of Mount Everest was put up for adoption on eBay and adopters received incentives and treats as well as adoption certificates for their contribution. Promotional efforts were focused online with the support of online auctioneer eBay as well as several sponsors and partners of SWET. Throughout the entire campaign period, constant dissemination of campaign messages to the target audience and pitching to the media provided constant visibility for the team and the campaign. The campaign’s success was evident – Marmot Mountain Festival was a sold out event while the Adopt-a-Metre campaign attracted not only Singapore supporters but also international adopters. Bachelor of Communication Studies 2009-01-29T04:40:48Z 2009-02-27T06:13:18Z 2009-01-29T04:40:48Z 2009-02-27T06:13:18Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/14854 en Nanyang Technological University 62 p. ; includes appendices. application/pdf application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication Shalwa, Taib. Seet, Rachel Su Hui. Teo, Winson Weng Keong. Promoting Singapore women's Everest team. |
| title | Promoting Singapore women's Everest team. |
| title_full | Promoting Singapore women's Everest team. |
| title_fullStr | Promoting Singapore women's Everest team. |
| title_full_unstemmed | Promoting Singapore women's Everest team. |
| title_short | Promoting Singapore women's Everest team. |
| title_sort | promoting singapore women s everest team |
| topic | DRNTU::Social sciences::Communication::Promotional communication |
| url | http://hdl.handle.net/10356/14854 |
| work_keys_str_mv | AT shalwataib promotingsingaporewomenseverestteam AT seetrachelsuhui promotingsingaporewomenseverestteam AT teowinsonwengkeong promotingsingaporewomenseverestteam |