Get Your Sexy Back : an Awareness Campaign seeking to educate youth in Singapore on the effects and consequences of binge drinking.

Get Your Sexy Back : an Awareness Campaign seeking to educate youth in Singapore on the effects and consequences of binge drinking.

This paper presents the collaboration between a group of four final-year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University, and local brewer, Asia Pacific Breweries Singapore. The communications campaign set out to...

Full description

Bibliographic Details
Main Authors: Fong, Yue Yeng., Loh, Jae Chee Keet., Tan, Danny Mingxiong., Ye, Rebecca Rongling.
Other Authors: Kavita, Karan
Format: Final Year Project (FYP)
Language:English
Published: 2009
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/14856

Internet

http://hdl.handle.net/10356/14856

Similar Items