On optimal preference diffusion over social networks

It was well observed that a user's preference over a product changes based on his/her friends’ preferences, and this phenomenon is called “preference diffusion”, and several models have been proposed for modeling the preference diffusion process. These models share an idea that the diffusion pr...

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Bibliographic Details
Main Authors: Long, Cheng, Chen, Anhua, Pengcharoen, Pakawadee, Wong, Raymond Chi-Wing
Other Authors: School of Computer Science and Engineering
Format: Journal Article
Language:English
Published: 2021
Subjects:
Online Access:https://hdl.handle.net/10356/149110