Mapping trend travel trajectory of Australian food with Instagram influencer network map
Social media data has emerged to be the best source for brands to gain insights on consumers’ behaviour and preferences. This creates a vast amount of commercial value as brands can track the evolution of consumer preferences and update their marketing or product strategies accordingly. The existing...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/149310 |