He ain't heavy, he's my brother

He ain't heavy, he's my brother

“He ain’t heavy, he’s my brother” is a promotional campaign for Boys’ Town that aims to strengthen the client’s brand, raise awareness about its mission and activities, and to correct public misconceptions about Boys’ Town and its boarders. A collaboration between Boys’ Town and faeries, a team of f...

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Bibliographic Details
Main Authors: Neo, Crystal V Wen Qian, Ng, Xiuling, Tay, Grace Shu En, Toh, Jasmine
Other Authors: Mak Ka Ying Angela
Format: Final Year Project (FYP)
Language:English
Published: 2009
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/14948

Internet

http://hdl.handle.net/10356/14948

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