Jingle and its effect on consumer behaviour.
This paper explores the field of jingle and its effect on consumer behavior, with reference to a brand. It seeks to ascertain conflicting hypotheses and provide an update on past researches. A non-established brand is chosen as the basis of research with respondents comprising of Singapore undergrad...
| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project (FYP) |
| 语言: | English |
| 出版: |
2009
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| 主题: | |
| 在线阅读: | http://hdl.handle.net/10356/15086 |