The influences of self-reflection and social identity activation on product evaluation : a comprehensive review.
This review seeks to examine and reconcile the major self-awareness theories put forth by previous researchers with diffring viewpoints on self-awareness. The relationship between self-awareness and the effects it has on consumer behavior will also be explored and explained in this review as previou...
| المؤلفون الرئيسيون: | , , |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | Final Year Project (FYP) |
| اللغة: | English |
| منشور في: |
2009
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/15094 |