The influences of self-reflection and social identity activation on product evaluation : a comprehensive review.
This review seeks to examine and reconcile the major self-awareness theories put forth by previous researchers with diffring viewpoints on self-awareness. The relationship between self-awareness and the effects it has on consumer behavior will also be explored and explained in this review as previou...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15094 |
| _version_ | 1826125873089085440 |
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| author | Cheong, Wei Hua. Ong, Hwee Hoon. Kan, Garry Kar Wai. |
| author2 | Lam Shun Yin |
| author_facet | Lam Shun Yin Cheong, Wei Hua. Ong, Hwee Hoon. Kan, Garry Kar Wai. |
| author_sort | Cheong, Wei Hua. |
| collection | NTU |
| description | This review seeks to examine and reconcile the major self-awareness theories put forth by previous researchers with diffring viewpoints on self-awareness. The relationship between self-awareness and the effects it has on consumer behavior will also be explored and explained in this review as previous researches have either mainly focus on self-awareness or consumer behavior but not both. In doing this, this comprehensive review by our group will provide a concise understanding across all major self-awareness theories and its implications on consumer behavior. |
| first_indexed | 2024-10-01T06:43:49Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/15094 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:43:49Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/150942023-05-19T05:41:36Z The influences of self-reflection and social identity activation on product evaluation : a comprehensive review. Cheong, Wei Hua. Ong, Hwee Hoon. Kan, Garry Kar Wai. Lam Shun Yin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This review seeks to examine and reconcile the major self-awareness theories put forth by previous researchers with diffring viewpoints on self-awareness. The relationship between self-awareness and the effects it has on consumer behavior will also be explored and explained in this review as previous researches have either mainly focus on self-awareness or consumer behavior but not both. In doing this, this comprehensive review by our group will provide a concise understanding across all major self-awareness theories and its implications on consumer behavior. BUSINESS 2009-03-25T07:58:40Z 2009-03-25T07:58:40Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15094 en Nanyang Technological University 44 p. application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Cheong, Wei Hua. Ong, Hwee Hoon. Kan, Garry Kar Wai. The influences of self-reflection and social identity activation on product evaluation : a comprehensive review. |
| title | The influences of self-reflection and social identity activation on product evaluation : a comprehensive review. |
| title_full | The influences of self-reflection and social identity activation on product evaluation : a comprehensive review. |
| title_fullStr | The influences of self-reflection and social identity activation on product evaluation : a comprehensive review. |
| title_full_unstemmed | The influences of self-reflection and social identity activation on product evaluation : a comprehensive review. |
| title_short | The influences of self-reflection and social identity activation on product evaluation : a comprehensive review. |
| title_sort | influences of self reflection and social identity activation on product evaluation a comprehensive review |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/15094 |
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