My avatar and the affirmed self : psychological and persuasive implications of avatar customization

Avatars are now used widely across digital content and services, and creating one's own avatar through customization has become a common user activity on digital media. This study focuses on the process involved in avatar customization, which requires engaged self-reflection. We test whether av...

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Bibliographic Details
Main Authors: Kang, Hyunjin, Kim, Hye Kyung
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2021
Subjects:
Online Access:https://hdl.handle.net/10356/151039