Debunking rumors on social media : the use of denials

The literature currently lacks an understanding of how denials can be crafted to effectively debunk rumors on social media. Underpinned by the theory of planned behavior, this research develops denials by incorporating salient beliefs to enhance users’ likelihood to share such messages. Two related...

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Bibliographic Details
Main Authors: Pal, Anjan, Chua, Alton Yeow Kuan, Goh, Dion Hoe-Lian
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2021
Subjects:
Online Access:https://hdl.handle.net/10356/151217