How different are crowdfunders? Examining archetypes of crowdfunders
We unpack the complexities of the crowdfunder community by identifying different archetypes of crowdfunders funding technology projects on Kickstarter.com. Drawing on the extant literature on innovation adoption and opinion leadership, we propose two dimensions of crowdfunders that capture the heter...
| Main Authors: | , |
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| Format: | Journal Article |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/151583 |