How different are crowdfunders? Examining archetypes of crowdfunders
We unpack the complexities of the crowdfunder community by identifying different archetypes of crowdfunders funding technology projects on Kickstarter.com. Drawing on the extant literature on innovation adoption and opinion leadership, we propose two dimensions of crowdfunders that capture the heter...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/151583 |
| _version_ | 1811678645023932416 |
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| author | Lin, Yan Boh, Wai Fong |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Lin, Yan Boh, Wai Fong |
| author_sort | Lin, Yan |
| collection | NTU |
| description | We unpack the complexities of the crowdfunder community by identifying different archetypes of crowdfunders funding technology projects on Kickstarter.com. Drawing on the extant literature on innovation adoption and opinion leadership, we propose two dimensions of crowdfunders that capture the heterogeneity in crowdfundersʼ behavior: opinion leadership and interest specialization of crowdfunders. Using a set of variables representing these two dimensions, our analysis revealed five distinct archetypes of crowdfunders: the Vocal Actives, the Silent Actives, the Focused Enthusiasts, the Trend Followers, and the Star Seekers, who each adopted distinct crowdfunding strategies. We established external and criterion-related validity of the cluster solutions in multiple ways. Our results suggest that the composition of crowdfunders is complex, even within a single platform. |
| first_indexed | 2024-10-01T02:56:33Z |
| format | Journal Article |
| id | ntu-10356/151583 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:56:33Z |
| publishDate | 2021 |
| record_format | dspace |
| spelling | ntu-10356/1515832023-05-19T07:31:18Z How different are crowdfunders? Examining archetypes of crowdfunders Lin, Yan Boh, Wai Fong Nanyang Business School Business::General Crowdfunding Single Platform We unpack the complexities of the crowdfunder community by identifying different archetypes of crowdfunders funding technology projects on Kickstarter.com. Drawing on the extant literature on innovation adoption and opinion leadership, we propose two dimensions of crowdfunders that capture the heterogeneity in crowdfundersʼ behavior: opinion leadership and interest specialization of crowdfunders. Using a set of variables representing these two dimensions, our analysis revealed five distinct archetypes of crowdfunders: the Vocal Actives, the Silent Actives, the Focused Enthusiasts, the Trend Followers, and the Star Seekers, who each adopted distinct crowdfunding strategies. We established external and criterion-related validity of the cluster solutions in multiple ways. Our results suggest that the composition of crowdfunders is complex, even within a single platform. Nanyang Technological University Accepted version Nanyang Technological University, Grant/Award Number: RG55-16 2021-10-13T05:16:19Z 2021-10-13T05:16:19Z 2020 Journal Article Lin, Y. & Boh, W. F. (2020). How different are crowdfunders? Examining archetypes of crowdfunders. Journal of the Association for Information Science and Technology, 71(11), 1357-1370. https://dx.doi.org/10.1002/asi.24332 2330-1635 0000-0002-0664-3205 0000-0002-3432-0120 https://hdl.handle.net/10356/151583 10.1002/asi.24332 2-s2.0-85077884408 11 71 1357 1370 en RG55-16 Journal of the Association for Information Science and Technology © 2019 ASIS&T. All rights reserved. This paper was published by Wiley in Journal of the Association for Information Science and Technology and is made available with permission of ASIS&T. application/pdf |
| spellingShingle | Business::General Crowdfunding Single Platform Lin, Yan Boh, Wai Fong How different are crowdfunders? Examining archetypes of crowdfunders |
| title | How different are crowdfunders? Examining archetypes of crowdfunders |
| title_full | How different are crowdfunders? Examining archetypes of crowdfunders |
| title_fullStr | How different are crowdfunders? Examining archetypes of crowdfunders |
| title_full_unstemmed | How different are crowdfunders? Examining archetypes of crowdfunders |
| title_short | How different are crowdfunders? Examining archetypes of crowdfunders |
| title_sort | how different are crowdfunders examining archetypes of crowdfunders |
| topic | Business::General Crowdfunding Single Platform |
| url | https://hdl.handle.net/10356/151583 |
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