Credit card cue effect : how mere exposure to credit card cues promotes consumers’ perceived financial well-being and spending
Purpose: Extant literature has mixed results regarding the credit-card-cue effect. Some showed that credit-card cues stimulate spending, whereas others were unable to replicate the findings or found that cues discourage consumer spending. The purpose of this paper is to investigate how consumers’ s...
| Main Authors: | , |
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| Format: | Journal Article |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/151899 |