Singapore women and fitness : an analysis of attitudes and media.

In response to the emerging social and govermental consciousness towards health and fitness, this exploratory study aims to examine the content of beauty and fitness related Singapore maganizes to find out if there is a relationship between fitness portrayal in the ads and Singaporean women's p...

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Bibliographic Details
Main Author: Lau, Evelyn Lai Yee.
Other Authors: Frith, Katherine Toland
Format: Thesis
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1519