Transcreation : a polymathic approach to translation
Transcreation, specifically that of advertising copy, is a relatively new discipline that is growing in demand, affording Translation Studies scholars a microcosm of theoretical and practical issues for exploration. The high level of creativity in the source text and concepts in advertisements requi...
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| Format: | Thesis-Master by Coursework |
| Language: | English |
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Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/151928 |