Singaporeans’ perception of multi-level marketing and an introductory guide to MLM.

Multi-level Marketing (MLM) is considered a fairly new business model in Singapore as compared to other countries like the USA. There has been much interest in the MLM industry since its deregulation on 1st June 2000, and there is much more hype surrounding the industry in recent years. The crux of...

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Bibliographic Details
Main Authors: Koh, Liwen., Lim, Wei Da., Poon, Nicolle Chiang Yan.
Other Authors: Yee Wah Chin
Format: Final Year Project (FYP)
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/15248