Singaporeans’ perception of multi-level marketing and an introductory guide to MLM.
Multi-level Marketing (MLM) is considered a fairly new business model in Singapore as compared to other countries like the USA. There has been much interest in the MLM industry since its deregulation on 1st June 2000, and there is much more hype surrounding the industry in recent years. The crux of...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15248 |
| _version_ | 1826129651008798720 |
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| author | Koh, Liwen. Lim, Wei Da. Poon, Nicolle Chiang Yan. |
| author2 | Yee Wah Chin |
| author_facet | Yee Wah Chin Koh, Liwen. Lim, Wei Da. Poon, Nicolle Chiang Yan. |
| author_sort | Koh, Liwen. |
| collection | NTU |
| description | Multi-level Marketing (MLM) is considered a fairly new business model in Singapore as
compared to other countries like the USA. There has been much interest in the MLM industry since its deregulation on 1st June 2000, and there is much more hype surrounding the industry in recent years. The crux of this study is to investigate Singaporeans’ general perspective towards the industry and to research for the possible explanation that leads to the perspective. In addition to that, information on some MLM companies in Singapore will be presented, and a short study of Sunshine Empire (Pyramid Scheme) will be presented as a contrast. |
| first_indexed | 2024-10-01T07:44:00Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/15248 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:44:00Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/152482023-05-19T07:23:12Z Singaporeans’ perception of multi-level marketing and an introductory guide to MLM. Koh, Liwen. Lim, Wei Da. Poon, Nicolle Chiang Yan. Yee Wah Chin Nanyang Business School DRNTU::Business::Marketing::Multilevel Multi-level Marketing (MLM) is considered a fairly new business model in Singapore as compared to other countries like the USA. There has been much interest in the MLM industry since its deregulation on 1st June 2000, and there is much more hype surrounding the industry in recent years. The crux of this study is to investigate Singaporeans’ general perspective towards the industry and to research for the possible explanation that leads to the perspective. In addition to that, information on some MLM companies in Singapore will be presented, and a short study of Sunshine Empire (Pyramid Scheme) will be presented as a contrast. BUSINESS 2009-04-14T00:41:38Z 2009-04-14T00:41:38Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15248 en Nanyang Technological University 88 p. application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Multilevel Koh, Liwen. Lim, Wei Da. Poon, Nicolle Chiang Yan. Singaporeans’ perception of multi-level marketing and an introductory guide to MLM. |
| title | Singaporeans’ perception of multi-level marketing and an introductory guide to MLM. |
| title_full | Singaporeans’ perception of multi-level marketing and an introductory guide to MLM. |
| title_fullStr | Singaporeans’ perception of multi-level marketing and an introductory guide to MLM. |
| title_full_unstemmed | Singaporeans’ perception of multi-level marketing and an introductory guide to MLM. |
| title_short | Singaporeans’ perception of multi-level marketing and an introductory guide to MLM. |
| title_sort | singaporeans perception of multi level marketing and an introductory guide to mlm |
| topic | DRNTU::Business::Marketing::Multilevel |
| url | http://hdl.handle.net/10356/15248 |
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