Determinants of liking : a call for multilevel assessment of wine preferences – a commentary on Werner and colleagues 2021
In their interesting article, Werner and colleagues (Werner et al., 2021) found that deceptive up-pricing of cheap wine increased participants’ liking of the wine. Prior to their study, no other field study has examined consumers’ ratings of wines where only price information was experimentally m...
| Main Authors: | , |
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| Format: | Journal Article |
| Language: | English |
| Published: |
2021
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| Online Access: | https://hdl.handle.net/10356/152486 |