Factors that affect consumer purchase intention of house brands in Singapore
Understanding what influences consumer buying behavior is one of the first steps to take when supermarkets design their marketing strategy. The purpose of this paper is hence to investigate the factors that influence the buying behavior of consumers of house brands in local supermarkets. In addition...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15266 |