Factors that influence color choice – a study of cultural, symbolical and synesthetic behaviors

This paper is a study of color choice based on cultural, symbolic, or emotional context. This contextual background further connects to basic and strong synesthetic behaviors. There was minimum statistical proof of any universal human response that has a closed relation to cultural or emotional...

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Bibliographic Details
Main Author: Ng, Woon Lam
Other Authors: School of Art, Design and Media
Format: Conference Paper
Language:English
Published: 2021
Subjects:
Online Access:https://aic-color.org/resources/Documents/Proceedings_AIC2021_r10.pdf
https://hdl.handle.net/10356/153117