“Choi! Touchshoot!” : exploring superstitious behavior of Singaporeans to develop commercially viable product.

Superstitious myths and taboos in Chinese culture are preached from generation to another, and often passed off as part of the human fabric. These beliefs infiltrated many Chinese Singaporean’s lifestyle, influencing their behavior and their perspective towards life. The thesis hence aims to explore...

Full description

Bibliographic Details
Main Author: Liew, Jie Ni.
Other Authors: Jesvin Yeo Puay Hwa
Format: Final Year Project (FYP)
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/15490