“Choi! Touchshoot!” : exploring superstitious behavior of Singaporeans to develop commercially viable product.
Superstitious myths and taboos in Chinese culture are preached from generation to another, and often passed off as part of the human fabric. These beliefs infiltrated many Chinese Singaporean’s lifestyle, influencing their behavior and their perspective towards life. The thesis hence aims to explore...
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| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/10356/15490 |
| _version_ | 1826113747503022080 |
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| author | Liew, Jie Ni. |
| author2 | Jesvin Yeo Puay Hwa |
| author_facet | Jesvin Yeo Puay Hwa Liew, Jie Ni. |
| author_sort | Liew, Jie Ni. |
| collection | NTU |
| description | Superstitious myths and taboos in Chinese culture are preached from generation to another, and often passed off as part of the human fabric. These beliefs infiltrated many Chinese Singaporean’s lifestyle, influencing their behavior and their perspective towards life. The thesis hence aims to explore and
express such superstitious behavior of Chinese Singaporeans, with reference to a new and experimental research technique called On‐Site Situational Experiment (OSSE). The paper also discusses the importance of the role of Graphic Designers in a market‐driven society; For instance, the roles of Graphic designers to translate information elicited from the research, and produce a commercially viable product. Last but not least, the essay touches on the concept of ‘thematisation’ in Chinatown, and how
the final product aims to bring about a unique and genuine light of Chinatown to Tourists, through the interesting superstitious behaviour of Chinese Singaporeans. |
| first_indexed | 2024-10-01T03:28:17Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/15490 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:28:17Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/154902019-12-10T11:43:08Z “Choi! Touchshoot!” : exploring superstitious behavior of Singaporeans to develop commercially viable product. Liew, Jie Ni. Jesvin Yeo Puay Hwa School of Art, Design and Media DRNTU::Visual arts and music::Drawing, design and illustration DRNTU::Social sciences::Communication::Audience research Superstitious myths and taboos in Chinese culture are preached from generation to another, and often passed off as part of the human fabric. These beliefs infiltrated many Chinese Singaporean’s lifestyle, influencing their behavior and their perspective towards life. The thesis hence aims to explore and express such superstitious behavior of Chinese Singaporeans, with reference to a new and experimental research technique called On‐Site Situational Experiment (OSSE). The paper also discusses the importance of the role of Graphic Designers in a market‐driven society; For instance, the roles of Graphic designers to translate information elicited from the research, and produce a commercially viable product. Last but not least, the essay touches on the concept of ‘thematisation’ in Chinatown, and how the final product aims to bring about a unique and genuine light of Chinatown to Tourists, through the interesting superstitious behaviour of Chinese Singaporeans. Bachelor of Fine Arts 2009-05-06T01:04:26Z 2009-05-06T01:04:26Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15490 en Nanyang Technological University 28 p. application/pdf |
| spellingShingle | DRNTU::Visual arts and music::Drawing, design and illustration DRNTU::Social sciences::Communication::Audience research Liew, Jie Ni. “Choi! Touchshoot!” : exploring superstitious behavior of Singaporeans to develop commercially viable product. |
| title | “Choi! Touchshoot!” : exploring superstitious behavior of Singaporeans to develop commercially viable product. |
| title_full | “Choi! Touchshoot!” : exploring superstitious behavior of Singaporeans to develop commercially viable product. |
| title_fullStr | “Choi! Touchshoot!” : exploring superstitious behavior of Singaporeans to develop commercially viable product. |
| title_full_unstemmed | “Choi! Touchshoot!” : exploring superstitious behavior of Singaporeans to develop commercially viable product. |
| title_short | “Choi! Touchshoot!” : exploring superstitious behavior of Singaporeans to develop commercially viable product. |
| title_sort | choi touchshoot exploring superstitious behavior of singaporeans to develop commercially viable product |
| topic | DRNTU::Visual arts and music::Drawing, design and illustration DRNTU::Social sciences::Communication::Audience research |
| url | http://hdl.handle.net/10356/15490 |
| work_keys_str_mv | AT liewjieni choitouchshootexploringsuperstitiousbehaviorofsingaporeanstodevelopcommerciallyviableproduct |