Do promotions make consumers more generous? The impact of price promotions on consumers’ donation behavior
Despite growing concerns regarding the increasing consumerism related to promotions, this research documents a positive effect of price promotions on consumers’ donation behavior. Specifically, the authors propose that price promotions increase consumers’ perceived resources, which in turn increase...
| Autors principals: | , , |
|---|---|
| Altres autors: | |
| Format: | Journal Article |
| Idioma: | English |
| Publicat: |
2022
|
| Matèries: | |
| Accés en línia: | https://hdl.handle.net/10356/155668 |