Do promotions make consumers more generous? The impact of price promotions on consumers’ donation behavior
Despite growing concerns regarding the increasing consumerism related to promotions, this research documents a positive effect of price promotions on consumers’ donation behavior. Specifically, the authors propose that price promotions increase consumers’ perceived resources, which in turn increase...
Main Authors: | Zhang, Kuangjie, Cai, Fengyan, Shi, Zhengyu |
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Other Authors: | Nanyang Business School |
Format: | Journal Article |
Language: | English |
Published: |
2022
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/155668 |
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