Analysis of influence and its applications in social advertising
Online Social Networks (OSNs), such as Facebook and Twitter, serve as important media where users gain information in the modern world. With the tremendous number of active users sharing information on social media, the rich social connections serve as fertile soil for advertising campaigns as infor...
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| Format: | Thesis-Doctor of Philosophy |
| Language: | English |
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Nanyang Technological University
2022
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| Online Access: | https://hdl.handle.net/10356/155783 |