Made By Singapore : rediscovering the meaning behind local fashion
This paper presents Made By Singapore, an integrated communication campaign aimed at raising awareness, improving sentiment and driving purchase of local fashion brands among working professionals in the marketing and communication industry aged 25 to 40. The campaign succeeds last year’s FYP projec...
| Հիմնական հեղինակներ: | , , , |
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| Այլ հեղինակներ: | |
| Ձևաչափ: | Final Year Project (FYP) |
| Լեզու: | English |
| Հրապարակվել է: |
Nanyang Technological University
2022
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| Խորագրեր: | |
| Առցանց հասանելիություն: | https://hdl.handle.net/10356/155860 |