Live your legacy : a communication campaign to encourage LGBTQ+ Singaporeans aged 35 to 54 to take actionable steps in their legacy planning.
This paper presents Live Your Legacy, a pilot communication campaign aimed at getting LGBTQ+ Singaporeans aged 35-54 to recognise the importance of legacy planning and to empower them to take the necessary steps in executing their legacy planning. Our formative research found that although LGBTQ+ Si...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
Nanyang Technological University
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/155866 |