A data-driven optimization method for bundle pricing
In practice, many retailers use bundle pricing strategy in their businesses. The retailer decides not only the prices of each individual products, but also the bundle prices to maximise his expected revenue. However, the pricing decision gets complicated when the number of products involved increase...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
Nanyang Technological University
2022
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/156867 |