Research on social media marketing in museums ——a case study on the Asian Civilisations Museum
Social media is more than a virtual space where information is announced. For museums, it is a useful tool which can be exploited in many ways to support the sharing of culture and the visitor experience of museums. Despite the benefits, the majority of museums are not implementing effective stra...
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| Format: | Thesis-Master by Coursework |
| Jezik: | English |
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Nanyang Technological University
2022
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| Online pristup: | https://hdl.handle.net/10356/157110 |