Exploring the determinants of social media stakeholder engagement in third-party ship management firms from a psychological motivation and values perspective

Social media is an important driver of firm success by providing an avenue for stakeholder engagement. Operating in a highly complex and competitive environment, firms in the ship management industry can utilise social media platforms to engage with their stakeholders which can enhance stakeholder s...

Deskribapen osoa

Xehetasun bibliografikoak
Egile nagusia: Lee, Jun Da
Beste egile batzuk: Yuen Kum Fai
Formatua: Final Year Project (FYP)
Hizkuntza:English
Argitaratua: Nanyang Technological University 2022
Gaiak:
Sarrera elektronikoa:https://hdl.handle.net/10356/158556