Consumer's switching intention in crowdsourced delivery: a stimulus-organism-response perspective

This study examines customers’ switching intention in the Crowdsourced Delivery (CD) industry. Stimulus-Organism-Response (SOR) is used as an overarching framework for the theoretical model, with perceived value and perceived switching cost acting as mediators of switching intention. 500 respondents...

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Bibliographic Details
Main Author: Ng, Wei Hong
Other Authors: Yuen Kum Fai
Format: Final Year Project (FYP)
Language:English
Published: Nanyang Technological University 2022
Subjects:
Online Access:https://hdl.handle.net/10356/158882