Designing for results : website as an effective marketing tool for academic programmes.
This paper looks at the redesign of the School of Communication and Information - Master of Mass Communication programme web site, from conception to completion. Underpinned by a user-centred design framework, the redesign effort focused on improving the site's ease of use, aesthetic appeal and...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1596 |