Conceptual development of revenue and yield management system for shipping business
This report looks into the conceptual development of revenue management, particularly for the car carrier industry. Using the success of application on airline industry as a comparison, an integrated yield management model was developed for the use in the car carrier industry.
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/10356/16050 |