Conceptual development of revenue and yield management system for shipping business

This report looks into the conceptual development of revenue management, particularly for the car carrier industry. Using the success of application on airline industry as a comparison, an integrated yield management model was developed for the use in the car carrier industry.

מידע ביבליוגרפי
מחבר ראשי: Chng, Hui Fen.
מחברים אחרים: Tiong Lee Kong, Robert
פורמט: Final Year Project (FYP)
שפה:English
יצא לאור: 2009
נושאים:
גישה מקוונת:http://hdl.handle.net/10356/16050