Can ‘Set-jetting’ help boost Singapore tourism? Marketing tourist destinations via movies.
The objective of this study was to explore the views of the general public about the trend of promoting tourism via movies, with particular focus on the Singapore Tourism Board’s (STB) ‘Film in Singapore’ scheme and the Bollywood movie Krrish. Two research methods were used to conduct this study. Qu...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1608 |