Redefining gender stereotypes in Indian English TV advertising
The aim of this study was to examine glocalization in Hinglish TV commercials, specifically those that break and redefine gender stereotypes. It examines how Hindi and English in these commercials modulate sociocultural identities, representing Hindi as old and English as new. Two questions which ar...
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| Format: | Journal Article |
| Language: | English |
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2022
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| Online Access: | https://hdl.handle.net/10356/161597 |