An investigation of technology-dependent shopping in the pandemic era: Integrating response efficacy and identity expressiveness into theory of planned behaviour
The COVID-19 pandemic has led to a rapid surge of digitalisation in shopping activities. Although the rising phenomenon of technology-dependent shopping is sensational, the subtle motivations that cause such a phenomenon remain to be explored. Thus, extending the theory of planned behaviour (TPB), t...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/161855 |