Online consumers' satisfaction in self-collection: value co-creation from the service fairness perspective
E-commerce logistics services are increasingly offering innovative solutions that invite consumers’ co-creation. Although value co-creation empowers consumers, it also connotes a sense of exploitation. This study explores the fairness perspective of co-creating satisfactory logistics services, using...
| Váldodahkkit: | , , , |
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| Eará dahkkit: | |
| Materiálatiipa: | Journal Article |
| Giella: | English |
| Almmustuhtton: |
2022
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| Fáttát: | |
| Liŋkkat: | https://hdl.handle.net/10356/162469 |