Deconstructing online food delivery qualities: customers' needs analysis through the Kano model
Purpose – This study assesses the impacts of food quality, service quality, and e-service quality of online food delivery on customers’ satisfaction by deconstructing the online food delivery qualities into various attributes and applying the qualitative and quantitative method of the Kano model. Ow...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2022
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| Online Access: | https://hdl.handle.net/10356/163755 |