Developing a taxonomy of consumer preferences for enhancing B2C e-commerce last-mile delivery: fashion products
With e-commerce, the trend that consumers are purchasing online is ever-increasing for most sectors. In particular, the fashion industry has been a large commercial activity in Singapore and this sector is set to flourish in the coming years. With e-commerce, fashion consumers are demanding more fro...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2022
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| Online Access: | https://hdl.handle.net/10356/163832 |