Developing a taxonomy of consumer preferences for enhancing B2C e-commerce last-mile delivery: delivered food
The COVID-19 pandemic has increased consumers’ reliance on online food delivery (OFD) platforms, a trend that is expected to continue even after the pandemic. The surge in OFD orders has resulted in OFD platforms facing some difficulty in keeping up with the demand. Furthermore, if more labour regul...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2022
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| Online Access: | https://hdl.handle.net/10356/163945 |