Consumer's adoption of virtual reality technologies for marine conservation: motivational and technology acceptance perspectives

As the marine ecosystem deteriorates over time, more efforts are made to raise public awareness. Virtual reality technology in marine ecotourism (VRTME) enhances the travel experiences of those affected by the COVID-19 pandemic. This study adopts Maslow's hierarchy of motivational needs and the...

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Bibliographic Details
Main Authors: Yuen, Kum Fai, Chua, Jessana, Li, Kevin X., Wang, Xueqin
Other Authors: School of Civil and Environmental Engineering
Format: Journal Article
Language:English
Published: 2023
Subjects:
Online Access:https://hdl.handle.net/10356/164139