Consumer's adoption of virtual reality technologies for marine conservation: motivational and technology acceptance perspectives
As the marine ecosystem deteriorates over time, more efforts are made to raise public awareness. Virtual reality technology in marine ecotourism (VRTME) enhances the travel experiences of those affected by the COVID-19 pandemic. This study adopts Maslow's hierarchy of motivational needs and the...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/164139 |
| _version_ | 1811687589857460224 |
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| author | Yuen, Kum Fai Chua, Jessana Li, Kevin X. Wang, Xueqin |
| author2 | School of Civil and Environmental Engineering |
| author_facet | School of Civil and Environmental Engineering Yuen, Kum Fai Chua, Jessana Li, Kevin X. Wang, Xueqin |
| author_sort | Yuen, Kum Fai |
| collection | NTU |
| description | As the marine ecosystem deteriorates over time, more efforts are made to raise public awareness. Virtual reality technology in marine ecotourism (VRTME) enhances the travel experiences of those affected by the COVID-19 pandemic. This study adopts Maslow's hierarchy of motivational needs and the technology acceptance model to investigate the factors influencing consumers' behavioural intention (BI) towards VRTME and examines their interrelationships. An online survey was conducted with 451 people, and the results were analysed using structural equation modelling. The findings show how motivational constructs, namely, environmental knowledge, biospheric values, risk perception of marine pollution, social susceptibility, and green self-image, as mediated by perceived usefulness (PU), affect the adoption of VRTME. Perceived ease of use (PEOU) further impacted PU. The total effect analysis indicated that PU had the strongest influence, followed by PEOU, social susceptibility, biospheric values, environmental knowledge, green self-image, and risk perception of marine pollution. To substantiate the constructs motivating BI, this study combined two disparate research paradigms centred on the environmental needs and technological characteristics of VRTME. Overall, this study contributes to the existing literature on consumers' adoption of VRTME by introducing new perspectives and recommending policies to raise public awareness and support ongoing conservation efforts. |
| first_indexed | 2024-10-01T05:18:43Z |
| format | Journal Article |
| id | ntu-10356/164139 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:18:43Z |
| publishDate | 2023 |
| record_format | dspace |
| spelling | ntu-10356/1641392023-01-06T02:31:45Z Consumer's adoption of virtual reality technologies for marine conservation: motivational and technology acceptance perspectives Yuen, Kum Fai Chua, Jessana Li, Kevin X. Wang, Xueqin School of Civil and Environmental Engineering Engineering::Civil engineering Technology Acceptance Model Virtual Reality As the marine ecosystem deteriorates over time, more efforts are made to raise public awareness. Virtual reality technology in marine ecotourism (VRTME) enhances the travel experiences of those affected by the COVID-19 pandemic. This study adopts Maslow's hierarchy of motivational needs and the technology acceptance model to investigate the factors influencing consumers' behavioural intention (BI) towards VRTME and examines their interrelationships. An online survey was conducted with 451 people, and the results were analysed using structural equation modelling. The findings show how motivational constructs, namely, environmental knowledge, biospheric values, risk perception of marine pollution, social susceptibility, and green self-image, as mediated by perceived usefulness (PU), affect the adoption of VRTME. Perceived ease of use (PEOU) further impacted PU. The total effect analysis indicated that PU had the strongest influence, followed by PEOU, social susceptibility, biospheric values, environmental knowledge, green self-image, and risk perception of marine pollution. To substantiate the constructs motivating BI, this study combined two disparate research paradigms centred on the environmental needs and technological characteristics of VRTME. Overall, this study contributes to the existing literature on consumers' adoption of VRTME by introducing new perspectives and recommending policies to raise public awareness and support ongoing conservation efforts. 2023-01-06T02:31:45Z 2023-01-06T02:31:45Z 2022 Journal Article Yuen, K. F., Chua, J., Li, K. X. & Wang, X. (2022). Consumer's adoption of virtual reality technologies for marine conservation: motivational and technology acceptance perspectives. Technological Forecasting and Social Change, 182, 121891-. https://dx.doi.org/10.1016/j.techfore.2022.121891 0040-1625 https://hdl.handle.net/10356/164139 10.1016/j.techfore.2022.121891 2-s2.0-85134588894 182 121891 en Technological Forecasting and Social Change © 2022 Elsevier Inc. All rights reserved. |
| spellingShingle | Engineering::Civil engineering Technology Acceptance Model Virtual Reality Yuen, Kum Fai Chua, Jessana Li, Kevin X. Wang, Xueqin Consumer's adoption of virtual reality technologies for marine conservation: motivational and technology acceptance perspectives |
| title | Consumer's adoption of virtual reality technologies for marine conservation: motivational and technology acceptance perspectives |
| title_full | Consumer's adoption of virtual reality technologies for marine conservation: motivational and technology acceptance perspectives |
| title_fullStr | Consumer's adoption of virtual reality technologies for marine conservation: motivational and technology acceptance perspectives |
| title_full_unstemmed | Consumer's adoption of virtual reality technologies for marine conservation: motivational and technology acceptance perspectives |
| title_short | Consumer's adoption of virtual reality technologies for marine conservation: motivational and technology acceptance perspectives |
| title_sort | consumer s adoption of virtual reality technologies for marine conservation motivational and technology acceptance perspectives |
| topic | Engineering::Civil engineering Technology Acceptance Model Virtual Reality |
| url | https://hdl.handle.net/10356/164139 |
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