Investigating electronic word-of-mouth on social media: an eye-tracking approach
We investigate how individuals process electronic word-of-mouth (eWOM) about jobs and employers on social media. Employing eye-tracking methodology, our study investigated: (1) the cognitive processing of positive and negative eWOM hosted on social media; (2) the factors influencing job seekers'...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/164287 |