Promoting the impossible to possible identifying effective message themes for marketing alternative proteins on social media
Despite the growing popularity and prevalence of alternative proteins (APs) in Singapore, little is known about the effectiveness of advertising such AP products to consumers on social media. This research project conducted two studies to address the research gap. Study 1 aimed to understand message...
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| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
Nanyang Technological University
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/165340 |