Just our type: a blood donation campaign

Just our type: a blood donation campaign

This paper presents Just Our Type, an integrated communication campaign aimed at increasing blood donation behaviour amongst NTU students aged 19 to 27. By raising awareness, improving attitudes, subjective norms and self-efficacy surrounding blood donation, we aim to encourage our target audience t...

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Bibliographic Details
Main Authors: Tan, Lynn Yanlin, Heng, Sherilyn Shu-Xuan, Soh, Gek Shuen, Ng, Vanessa Grace
Other Authors: -
Format: Final Year Project (FYP)
Language:English
Published: Nanyang Technological University 2023
Subjects:
Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:https://hdl.handle.net/10356/165351

Internet

https://hdl.handle.net/10356/165351

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