Understanding the effects of self-image and conditional cooperation through green messaging on pro-environmental behaviours
This research examines how incorporating image concerns and social preferences into environmental messages can impact an individual's pro-environmental behaviours. A total of 107 students from Nanyang Technology University participated in this study and were randomly assigned into one of three...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/165938 |