Persuading a nation to be socially responsible : the impact of the SARS campaign in Singapore.
Communication, whether mass-mediated or interpersonal, is the primary force that fuels health education (Kreps & Thornton, 1992). It is the process through which relevant health information in conveyed to the audience to direct them to adopt health-promoting or disease prevention behaviours. Thi...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1675 |