Enhancing customer relationship management using data mining techniques
Customer Relationship Management has been one of the active areas for data mining applications. The purpose of CRM is to create, maintain and expand customer relationships. The CRM cycle can be broken down into four phases, Customer Identification, Customer Attraction, Customer Retention and Custome...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/10356/16792 |